July 21, 2015

All About Analytics for Town Websites

One question that comes in regularly from municipal customers is the request to add what’s known as a ‘hit counter’ to their website. A hit counter is a small, online counter that sits on a section of the web page, and counts how many visitors arrive on the page.

One question that comes in regularly from municipal customers is the request to add what's known as a 'hit counter' to their website. A hit counter is a small, online counter that sits on a section of the web page, and counts how many visitors arrive on the page. But while this small device can be vaguely interesting, it's not something that you really want on your website. After all, having a number displayed on the site really does nothing for anyone. It doesn't convey any valuable information to your visitors, and it doesn't give you a reference point either, since you have no way of knowing where those visitors are coming from, or even how long they are staying on the page. Plus, it must be said: odometer-style hit counters on the homepage look dated, and tacky. Instead of hit counters, we use Google Analytics; an analytics program that tracks not only hits, but also provides you with valuable information about your visitors. With analytics software, you can see which search terms were used to discover the page, how long visitors spend on each page, and more. Best of all, Google Analytics is installed back-end, which means that it's behind the scenes where you can see it, not on the front of the page distracting visitors. If you're wondering what Google Analytics can do for your website, take a look at some of the things that you can track with this program.

Having Google Analytics can help you piece together the puzzle of what goes on when you aren’t home, so to speak. A far cry from the simple hit counter, analytics can provide you with valuable information on our visitors that you can use to make changes to your website –enabling you to better serve your visitors. At Town Web, we design websites for towns and cities that are built with the needs of municipalities in mind. Get in touch today with any questions you have regarding a website for your town. We would be happy to help!Image: Blue Fountain Media