If you have a town website, tracking your traffic is important. Monitoring your visitors can provide you with a wealth of information that can help you to improve your website, and make changes to help improve how people find information.
If you have a town website, tracking your traffic is important.Monitoring your visitors can provide you with a wealth of information that can help you to improve your website, and make changes to help improve how people find information. It can also show you what visitors are looking for, which in turn will enable you to help them find it. An excellent tool for tracking website traffic is Google Analytics –one of the most popular analytics programs. Google Analytics provides a number of valuable metrics that you can track –and perhaps best of all –it’s easy to use. When most people think of tracking website traffic, monitoring the number of visitors often comes to mind, but simply tracking the number of hits that you receive each day is only the tip of the iceberg. The fact is there is a lot more data that you can look at that will give you a clearer picture about how your website is performing. Here are a few things that you should be using Google Analytics for.
Just because you have your homepage designated as the main landing page, doesn’t mean that it will automatically receive the most hits. It’s important to keep an eye on which pages are receiving the most traffic. This will allow you to optimize these pages to help visitors find what they’re looking for, or to encourage them on towards a specific point of action on the page.
Equally important is knowing which pages have the highest bounce rate. This will often indicate that there’s a problem with the page that’s causing people to leave. For instance, maybe the page isn’t loading properly on certain devices, or maybe the referral link isn’t working. It could also indicate that it’s difficult for visitors to find what they’re looking for on the page.
Tracking in-page analytics can show you what percentage of visitors is clicking where, which will show you exactly what they’re interested in. This will give you valuable ideas that you can use to optimize your site even further.
Tracking the keywords that are being used to find your town website will also show you what visitors are interested in. This will give you new ideas for topics you may want to provide more information on, and can also identify issues that are important to your visitors.
Tracking where your traffic is coming from is also important. This will show you whether most of your traffic is from locally-based residents, or whether you’re getting a high percentage of traffic from out of town. Looking at where your traffic is coming from, combined with the searches that people are using to find you will show you what your out-of-town visitors are looking for; for instance, whether they’re interested in visiting your town or buying property there. Knowing what traffic your town website is receiving will provide you with invaluable information that you will have at your disposal. It can show you what topics people are interested in, and indicate what changes you can make to improve accessibility or to provide additional information online. When your website is well laid out, and your visitors are able to find the information they need in a timely fashion –you will be able to improve their browsing experience, and, as a bonus –can even reduce the number of unnecessary phone calls that your office receives. Interested in a website for your town? We can help. At Town Web Design, we provide unlimited free tech support, and sleek, responsive websites for small to medium-sized municipalities Contact Town Web Design today to get started.Image: DigitalRalph