July 14, 2015

What Goes on the Contact Us Page?

The purpose of a contact page is simple: to give those looking to contact you, a way of contacting you! Often though, the importance of the humble contact page is overlooked. All too often, the contact page is poorly designed, overlooked, and neglected –almost as an afterthought in the design process.

The purpose of a contact page is simple: to give those looking to contact you, a way of contacting you! Often though, the importance of the humble contact page is overlooked. All too often, the contact page is poorly designed, overlooked, and neglected –almost as an afterthought in the design process. This is unfortunate though, because the contact page is an extremely valuable page, and it deserves some attention. Your contact page should inform residents how they can communicate with your municipality. Methods of communication vary, but usually include the phone number, email address, address, fax number, or an embedded (on page) contact form. The contact page keeps all of the contact information handy in one place, so people don’t have to guess or go looking. Some municipalities also like to display a Google Map of their address on their contact page. This handy detail can help significantly to cut down on the number of people who call to ask for directions. If your contact page is short –no worries! It’s supposed to be! Keeping it short and to the point is the best rule of thumb. Just make sure you include all of the necessary information. Here is a quick rundown on the basic information that’s often included on a municipality’s contact page.

Another feature that you may want to consider having on your contact page is a contact form. This form sends a copy of the message to the email recipient, as well as the sender so that they can have a copy of the correspondence as well. A contact form makes it easier for people to email you, and takes a step out of the process, simplifying the whole experience for visitors. By having a straightforward, simple, and easy to use contact page, you’ll be able to improve the communication process between you and your visitors, streamline efficiency, and make it easier for residents to contact the city. For more information on web design, contact Town Web. We provide web design for towns and municipalities, and would be happy to talk with you about a responsive website for your municipality!Image: Paladin Zhang